Bringing river awareness across communities in Boise, Idaho through collective action.

During the summer of 2019 we supported the Source to Snake river celebration with a mobile app based on the technology behind WiWa. The month-long event followed Christopher Swain’s swim 120 miles from the headwaters of the Boise River to its confluence with the Snake River. Our app brought the city together around simple sponsored actions that any individual can take to help the river. Every action was logged and displayed to the entire community revealing their common appreciation for the river.

Watch the video recap.

Lab’s Reasons

Many of our projects have focused on small individual actions at scale. This gives us a chance to test more thoroughly in the wild.